Welcome to 21st Century Hollywood – A Webinar Series presented by Kevin E. West. But of course this is easy right? I mean we all know that we’re a product…right? Yep, just cans of soda, or a car, or a shoe or various form of meat in the cold section. Yes, it is true, we are “products for sale” and Kevin has a LOT to say about what that should and maybe much more importantly what it should NOT mean to you. It is so tremendously easy to sit around at a party and talk “being a product” and of course now that we’re into the second decade of the 21st century actors just love tossing out that “my brand” phrase. But ya know what, we’re still people, humans…with feelings, minds, hearts and positioning the “Product” reality in the right way can be the reason you really understand it…and are able to maximize it.

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