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Terry Berland

Agents

Terry Berland is an award-winning casting director for on-camera television, voice-over, radio commercials, animation and hosting. She heads her Los Angeles casting company, Berland Casting.

Questions

  1. How do you view, both the actor and agency, if they consistently attend auditions but then are not available for the callback?
  2. For every casting session you set up, what % of actors are chosen or influenced to be brought in… by your assistant?
  3. Define what a “conflict” is in the commercial world, and the importance of the actor knowing the status of their current commercials?
  4. Can a new agent, that you don’t know and who is new to the business, actually get you on the phone initially to pitch their clients or is it only by electronic submission?
  5. How common in the commercial world is an actor considered “double scale” for pay, and how does an actor reach that status if they’re not a Celebrity?
  6. Do you have a “typical” philosophy regarding how many audition times you give per agency on a project?
  7. You also do a lot of Industrial and Non-Broadcast union casting, so to you is this a different class of actor or the same talent pool?
  8. For most spots you cast do you give an equal amount of spots to each agency based on the number of actors they submit or is it really based on who you feel is right?
  9. At a callback does the actor ever have a reason to “initiate” conversation with the Director, Ad Agency reps or client reps? If so, when/why?
  10. You have also had quite a history of doing Voice-Over casting as well, and many people think they have a “good voice” so if everyone has a good voice, what makes a voice-over actor truly talented?

About the Guru

Terry Berland is an award-winning casting director for on-camera television, voice-over, radio commercials, animation and hosting. She head her Los Angeles casting company, Berland Casting. Terry’s casting career expands over 25 years and has earned her casting awards that include Clio, The Houston International Film Festival, Art Director’s Club, Addy, and the International Film and Television Festival. Terry’s background as head of casting for Madison Avenue giant BBDO/NY has lent to her deep understanding and involvement in the advertising industry. Terry stays current creatively by attending theatre and improv shows, staying connected to the pulse of working actors. She is known for casting legions of on camera and voice over commercials throughout the years that have given many actors work including, Apple Computer, Taco Bell (voice of the Chihuahua), Mercedes, Nike, IPod nano, Kraft Macaroni and Cheese, Verizon, Pepsi, Doritos, Comcast, Pop Secret, Nissan and Burger King to name a few. Many actors have gotten their start in voice overs due to Terry’s keen ear for actor’s voices. She is known throughout the country for her talent development and teaches a unique approach to commercial technique in Los Angeles as well as in over 50 cities nationally and Canada. Prestigious schools such as The New School, Eastern Connecticut State University, Lee Strasburg Institute and AMDA/NY and LA brings Terry in as a recurring expert guest teacher. She is the author of the how-to industry book, “Breaking Into Commercials”. Further information on her casting work and talent information can be found on her website.