KARL HOFHEINZ opened Synergy Talent in 2006 after presuming to have learned a few things about the business in 3-1/2 years at the Gage Group. Synergy represents approximately 150 actors in the theatrical department and another 200 for commercials and voice-over.
- Honestly, regardless of how a potential new client comes to you, do you really look at an actor’s training?
- What is your professional philosophy about taking on clients, Theatrically, who are non-stars over 30? And what would be the real reason why you would?
- Over the last few years the 1/2 hour sit-com has begun to make a bit of a comeback. However it seems that without extensive comedy training, you can’t even get an audition? How accurate is this industry belief?
- What is your philosophy about an actor being SAG-eligible to join the union? Do you want them to hold off until they are a “Must join” or would you prefer they go ahead and become a member?
- If over the course of a year, you took on 10 new Theatrical clients, how many of them would have come to you through an unsolicited submission either via email or the normal headshot?
- In the City of Los Angeles, do you encourage your clients to participate in the Theatre scene, and do you choose to ever go to theatre to find talent… if you do NOT have a client in the show?
- For every 10 submissions you make, how often do you actually pick up the phone and truly pitch a specific client for an audition?
- We all know that many many actors get access to the private Breakdowns for the industry job availability, but as an agent what is your philosophy when your clients remind or bug you about “things they think they’re right for” on a regular basis?
- What specific efforts do you make, if any, physically outside of your office to cultivate industry relationships?
- Define what “last quote” means, and truly how much effort will you make on smaller jobs to try and negotiate up your client’s “last quote.”
About the Guru
Karl Hofheinz opened Synergy Talent in 2006 after presuming to have learned a few things about the business in 3-1/2 years at the Gage Group. Believing the market had an ample supply of good actors needing representation, Synergy’s mission was and continues to be to inspire, educate and cultivate the careers of capable and skilled actors for the long-term. A few decades earlier, while working as an air talent for a rock radio station, the St. Louis, Missouri native inexplicably received a degree in Broadcasting from Michigan State University. Intent on getting out of the state before they realized the error, Karl immediately moved to Los Angeles and put his diploma to work waiting tables. Among many professional situations that followed was writing, producing, engineering and marketing several nationally syndicated radio programs. Then came 10 years as a marketing communications and graphics consultant for numerous software and data technology companies, and a major management consulting firm. Unfulfilled and torn between restarting a career in entertainment or becoming a monk in a Tibetan monastery, he chose the path of poverty and contemplative uncertainty, and began faxing his resume to any and all Hollywood-area phone numbers linked to a fax machine, seeking work as an unpaid intern. Famous for recognizing talent, and for recognizing a good deal when he sees one, legendary agent Martin Gage snagged him, and he soon became the assistant to the Gage Group LA’s theatrical department, and eventually an Agent handling all projects the other agents couldn’t be bothered with. After 3-1/2 years there, he opened Synergy Talent in 2006 with commercial agent Kris Diedrich who brought onto the team Gareth Berrow in 2009. Synergy represents approximately 150 actors in the theatrical department and another 200 for commercials and voice-over.