Michael Sanford has been a part of the professional Hollywood community since the 80's. As a former actor himself, he has gained the reputation of truly being "an actor's casting director" within the acting and agent community. in the Spring of 2000 Michael opened his own company, Sanford Casting.
- Do you actually watch commercials yourself, and should an actor watch them?
- What percentage of time do you think the actor who does the best job, actually gets the job?
- How often do you audition unrepresented actors?
- Explain double electronic submissions and why they’re a problem, and how do you deal with it?
- How often do you need or reference a demo reel on an actor for Commercials?
- Do agents or managers ever call you to get “feedback” on one of their actor’s auditions? Do you take the time to actually give feedback?
- What is the biggest change in the Commercial industry from 1999 to today?
- If an actor has a really poor audition will you ever see them again, and if yes, how long will it take you to call them back in?
- How important is punctuality in terms of commercial auditions today?
- 13:00 “It’s extremely importantÖ14:13 you’re running late, communication.”
- How important is the actor slate before the Commercial audition, and what makes it good?
About the Guru
Michael Sanford has been a part of the professional Hollywood community since the 80’s. As a former actor himself, he has gained the reputation of truly being “an actor’s casting director” within the acting and agent community. in the Spring of 2000 Michael opened his own company, Sanford Casting. Just a few of his long list of Commercial credits include: Volkswagen, Budweiser, Wendy’s, Home Depot, Burger King, Allstate, Bally’s, Onstar, Nexium, Viagra, Cox Cable and a Fox Sports Promo that opened last years Super Bowl. Prior to this major endeavor he had freelanced for almost a decade as an associate and session runner for some of the top commercial casting directors in town. And since the beginning of the 21st century he has cast for some of the top commercial and feature directors in the business. Many of his commercial directors have been nominated for DGA, Emmy and various other awards while collaborating with Sanford Casting. Michael is known for discovering new and interesting faces in talent resources both traditional and non-traditional. Since 2007 his company’s casting scope has widened to include the Spanish language market, Theatrical, Reality and Hosting type projects including his sixth season on Gene Simmons, Family Jewels and several music videos most recently, the Michael Jackson tribute, ‘Hold My Hand’. Recent independent feature films include, 3 Days Gone, The Haunting of Marten Manor and The Artist an upcoming silent film that he worked on with the Heidi Levitt Casting Team.