So it is officially mid-June…where is your Representation? Since my first year in Los Angeles all I have been doing since that day, I think sometimes, is altering things that people told me where absolutely true…because I’ve learned…they just aren’t. One of those many Hollywood myths is that there are only two times per year to get a “new representative.” Well, I absolutely disagree, but what I am willing to concede Continue reading
Category Archives: Research / Self-Marketing
Do your Homework
“I want to meet XXX”
“I would love to be on XXX show”
“It would be great to have a business relationship with xxx”
Every here these types of comments from your actor friends? I have. I will traditionally answer the same way. “What do you know about them?” To which, the response is…………(still waiting). Continue reading
Its the people you want to meet, not the shows
One of the biggest mental shifts I have made in my career when it comes to self marketing is switching my focus from the show to the actual person I am trying to meet. Continue reading
Why I love Self Marketing….
As an actor, I have had to train my brain to hear the word “NO” more than I care to. I don’t like it, but sadly like a great baseball player, you are expected to strike out a few times along the way, so you better get used to it and learn how to rebound. Continue reading
You are not just marketing to CDs, Agents, Producers, etc… are you?
When I sit with actors, I see the same things over and over again. Everyone is mailing to the same people (more on this in another blog), but it amazes me that in an industry built on relationships, actors don’t take the time to reach out to their actor friends and check in.
Continue reading
It’s not about you (Mailing to CD’s)
When you are marketing yourself (i.e. NOT SELLING – see earlier blog), but marketing yourself, remember that it is NOT and I repeat NOT about you! Continue reading
Patience….
A favorite movie quote of mine is from an old movie, “colors”. Now I say in advance I apologize for the dirty words, but here we go…. Continue reading
Marketing is NOT Selling
We know that we must “Market” ourselves, yes? Ok, so we all agree on that, but honestly do you know what that really means? Not saying you don’t, but one of the things I have noticed more recently with actors who are ‘marketing’ themselves is that they are substituting marketing for selling and get upset when they don’t see the immediate results. Big Mistake. Continue reading